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Spotify is a new king of the Podcasting World

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As you all know, Spotify is the biggest Music streaming platform right now in the world. And from recent time-period after making some really big deals, Spotify clears it all ambitions that this big giant want to take over the Podcasting world.
In this article we're going to cover some major questions that may be you're thinking right now, and the questions are:-
  • Which big deals did Spotify made ?
  • How Spotify is the king of Podcasting world ?

Which big deals did Spotify made ?

In recent time-period Spotify made the biggest deal with the super-hit "The Joe Rogan Experience" show. This show will be exclusive on Spotify and airing from the month of September. "The Joe Rogan Experience" will be free on Spotify. It means this show don't require any additional kind of premium membership, even without membership  you can watch this show. Spotify will jointly sell the ads for Rogan's show, so free users will hear those ads, plus any additional ads that run in the course of using Spotify platform.
This year Spotify acquired "The Ringer and Bill Simmons" for around $ 196 million and "The Rogan Experience" for approximately of more than $ 100 million.

According to Spotify, soon the video version of in-app podcast will available in the end of the year.

How Spotify is the king of Podcasting world

Spotify is spending lots of money to lock-down Podcast industry's top-rated content to its side. Spending lots of money in this industry clearly illustrating that Spotify sees massive opportunities in Podcasting.

Now you're bit curious that how Spotify earns with this Podcasting kind of thing. Whenever some user play a song on Spotify, it has to pay the record label for that listen. And whenever user play the podcast, the company doesn't have to pay a third party. With special deals and its making money because of ads its places.

Spotify place ads by come programming and this require collecting of users personal data so this is why Apple is out of the race because Apple don't use users personal info for sake of advertisement. But if still Apple wants to compete with Spotify it needs some big top rated show that can bring users on their podcast. We're considering Apple here because Apple is also a big giant in this Podcast industry.

According to The Verge "Spotify has also created new tech for generating playlists and inserting ads. It algorithmically generates podcast playlists and has launched its own advertising tool called Streaming Ad Insertion that lets targeted ads be placed into shows as people stream them, which, again, relies on that critical user data."

Now these action made him the king of Podcasting world. Spotify wants to take over the podcasting world so that he can made his own rule and every other podcasting company have to follow those rules to remain in the race.

Reference:- The Verge
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